Flavio Loetscher
User Experience Specialist

Crafting Exceptional User Journeys: Your Trusted UX Specialist

Welcome! I’m a Senior UX Specialist based in Switzerland, with a background in Cognitive Neuroscience and Occupational Psychology. My mission? To bring your digital vision to life by deeply researching and understanding user needs, then crafting exceptional user experiences that have a lasting impact.

What I Offer:

User Research & Behavioral InsightsUnlock the secrets of your users’ needs and behaviors. Through comprehensive user research, including contextual interviews, surveys, card sorting, and usability testing, I provide actionable insights that drive meaningful design decisions.Prototyping & DesignFrom concept to high-fidelity prototypes, I transform insights into intuitive, user-friendly designs. Using industry-leading tools like Balsamiq, Sketch, Figma, and Axure RP, I create interactive prototypes that bring ideas to life.UX StrategyStrategize for success with a robust UX plan. I develop user-centered design strategies that align with your business objectives, ensuring a seamless and engaging user journey from start to finish.

Why Choose Me?

Expertise in Enterprise Software (B2E)With years of experience consulting for well-known corporations, I specialize in designing enterprise software solutions that enhance employee productivity and satisfaction. An excerpt of clients include: Swiss Railway (SBB), Die Mobiliar Versicherung, and the Swiss Federal Institute of Intellectual Property (IPI).Agile and Remote CollaborationI thrive in agile environments and excel at remote collaboration. Whether you’re a small business, a start-up, or a large corporation, I seek long-term partnerships with clients who value innovation, efficiency, and purpose.Passion for Digital Health and Emerging TechnologiesMy academic background in the field of Psychology drives my interest in Digital Health, UX for Healthcare, Behavior Change, Patient Engagement, and emerging technologies.Educator and MentorI am committed to fostering the next generation of UX professionals. I teach Interaction Design and Usability and Human-Computer Interaction at leading universities of applied sciences, including HSLU, BFH, and FFHS.

Let's Create Exceptional User Experiences Together!

Whether you’re interested in collaborating on a project, need a keynote speaker, or simply want to discuss ideas over coffee, I’m here to help. Let’s connect and explore how we can make your digital services and products extraordinary.